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Branded podcast: el caso de una empresa agroindustrial argentina (Monográfico)
Summary
Abstract
En el contexto de la “audificación” y el creciente protagonismo del sonido, el podcast se ha convertido en una herramienta poderosa para las marcas. Este artículo tiene por objetivo describir y analiz...
Description
In the context of “audification” and the growing role of sound, the podcast has become a powerful tool for brands. This article aims to analyze and describe the use of the branded podcast by the Argen...
Advisor
Pages
pp. 21-39
Access type
openAccess
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Geographic coverage
ARGENTINA
Temporal coverage
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Volume Title
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Citation
Canavire, Vanina Belén. "Branded podcast: el caso de una empresa agroindustrial argentina". Uru: revista de comunicación y cultura. 9 (I Semestre, 2024): 21-39.
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Creative Commons license
Except where otherwised noted, this item's license is described as openAccess