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Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior (Tema Central)
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Abstract
El artículo explora las respuestas cerebrales de los consumidores a estímulos visuales específicos para optimizar las estrategias de marketing y comprender su comportamiento. Utilizando técnicas de se...
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The article explores consumers’ brain responses to specific visual stimuli to optimize marketing strategies and understand their behavior. Using eye-tracking techniques, it analyzes consumers’ reactio...
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pp. 59-85
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openAccess
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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Quisimalín Santamaría, Hernán Mauricio, Garzón Montaguano, Alice y Parra Jiménez, Anabel. "Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior". Estudios de la Gestión: revista internacional de administración. 18 (II Semestre, 2025): 59-85.
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Except where otherwised noted, this item's license is described as openAccess